Ocolour at Euroshop 2023, The World´s No. 1 Retail Trade Fair


Retail Trade Fair in Düsseldorf Technology Trade Fair is not just about retail, but also display technology. The rise of digital technology and LED display has brought about a major revolution in the retail industry. Retailers are now able to create dynamic and engaging environments that capture customers’ attention, enhance the shopping experience, and boost sales.

Ocolour has enjoyed this excellent opportunity to expand our network. Now hear about the experience of Ningfei, Ocolour’s representant at Euroshop.



As I stepped into the massive exhibition hall, I was immediately struck by the sheer size of the EuroShop trade show. “The hall is packed with exciting things to discover”

This is the world’s largest retail trade fair, and it wasclear that every inch of the space was designed to showcase the latest and greatest products in the industry.

As I made my way through the crowds of visitors and exhibitors, I was excited to see what kinds of innovations were on display.




One of the most obvious ways that digital technology and LED displays have transformed retail is through the use of digital signage. Large-format displays, video walls, and other high-impact digital signage solutions are now common in retail spaces. These displays allow retailers to create eye-catching advertisements, showcase product information, and deliver engaging brand messaging that draws customers in.

Perhaps most importantly, digital technology and LED displays are enabling retailers to deliver a personalized and memorable shopping experience. Through the use of data analytics and other digital tools, retailers can gain deep insights into customer behavior and preferences, allowing them to tailor their offerings and marketing messages to individual shoppers. This personalized approach not only helps retailers build stronger relationships with their customers but can also lead to increased sales and brand loyalty.



Besides, EuroShop holds in-depth insights: a wide range of topics, events and products. We are here to discuss cutting-edge store concepts, product marketing ideas andinnovative technologies. It’s a great pleasure to meet clients, partners. Thanks for innovating requests and open-mind conversation.


Of course, I was also there to promote our own products. Our transparent foil technology, which allows digital displays to be overlaid onto physical objects, was particularly popular among visitors. As I demonstrated the technology to potential clients, I could see their eyes light up with excitement at the possibilities it presented.


Throughout my time at EuroShop, I was struck by the sheer energy and enthusiasm of everyone there. From industry veterans to fresh-faced startups, it was clear that everyone was passionate about pushing the boundaries of what was possible in the retail industry.


All in all, it was an incredible experience – a chance to connect with other professionals in the field, showcase our own innovations, and learn about the latest trends and developments in the industry.   I left feeling energized and inspired, eager to see what the future of retail has in store.